Promoting the appeal of Edo's history and culture

 

Prospered as one of the world’s largest cities,
enriched by the flow of people and business,
where lively,vibrant streets and waterfronts come to life.

Edo embraced elegance, flourished its culture, and
Welcomed diverse ideas and values.

Arising from its openness, limitless imagination and
daring ambition to take on challenges breathed life into the city.

The heart of Edo flows continuously through Tokyo today,
Shining its present and its future.

 

The Spirit of Tokyo, Edo.

concept

The spirit and culture of "Edo”, transcending time, shape the identity of Tokyo as an international city and continue to serve as its driving force toward the future, symbolically expressed by placing "Edo" and "Tokyo" side by side. The use of the alphabet "Edo” emphasizes that Edo is not just a part of history but continues to hold significance as a city open to the world.

The Tokyo logo in the "Edo Purple" represents the enduring legacy of Edo’s spirit and landscape, continuing to flow through the heart of modern Tokyo.

The tagline, "The Spirit of Tokyo, Edo" communicates that the elegance, creativity, and the spirit of harmony and innovation nurtured in Edo remains the foundation of Tokyo’s ongoing evolution.

variation

  

 

  

 

   
 

Use Situations

The TMG will promote Edo culture overseas at international events and other opportunities

Each TMG bureau will use the logo to convey a unified message to the public on Edo-related projects

The logo will be widely used in a variety of media, including TMG's publicity materials and social network postings
 

Statement

It was displayed at the “One Year Prior to the Reopening of the Edo-Tokyo Museum” event held from March 7 (Fri.) to 14 (Fri.), 2025, in the observation room of the north wing, 45th floor of the first main government building of the Tokyo Metropolitan Government.