Edo Tokyo Kirari Project & Britain’s Victoria and Albert Museum present“ Masterclass: Tokyo Crafts,” a collaborative art event

 

The Tokyo Metropolitan Government is promoting the “Edo Tokyo Kirari Project” to refine the “Treasures of Tokyo,” such as the traditional techniques and fine articles produced by historical establishments of Edo/Tokyo, and share their value and charm with the world. Along with the project, we held an online exhibition of modern art & traditional industries in March 2021.
Works created for the exhibition were collected by Britain’s Victoria and Albert Museum. We are pleased to announce that the art event “Masterclass: Tokyo Crafts” will be held jointly-hosted by the Victoria and Albert Museum and the Tokyo Metropolitan Government.
TMG will promote the “Treasures of Tokyo” that are adding new value to tradition as part of the Edo Tokyo Kirari Project under the concept of “Old meets New” (meaning the traditional and the cutting edge are intertwined) in the UK and further throughout the world.

Outline of the event

(C)Victoria and Albert Museum, London

Title

Masterclass: Tokyo Crafts

Host

Victoria and Albert Museum

Co-host

Tokyo Metropolitan Government

Date

Saturday, October 29, 2022

Hours

10:30 – 17:00 (British time)

Venue

Victoria and Albert Museum

Address

V&A South Kensington, Cromwell Road, London, SW72RL

Content

Greetings from the Victoria and Albert Museum and the Tokyo Metropolitan Government
Introduction and promotion of the Edo Tokyo Kirari Project
Exhibition of articles and collaborative works by model businesses participating in the Edo Tokyo Kirari Project
Workshops by a member of the promotion committee and model businesses of the Edo Tokyo Kirari Project

* As for details, please see the reference materials attached(PDF:406KB) here.

Other

Along with the implementation of this event, the Tokyo Metropolitan Government will collaborate with local media to introduce the Edo Tokyo Kirari Project and the articles of the Project’s model businesses, and promote information distribution through social media in order to further drive branding, recognition and sales of the articles related to the Project.

*Please click here for the original Japanese press release.