Visitors
Edo Tokyo Kirari Project & Britain’s Victoria and Albert Museum present“ Masterclass: Tokyo Crafts,” a collaborative art event
The Tokyo Metropolitan Government is promoting the “Edo Tokyo Kirari Project” to refine the “Treasures of Tokyo,” such as the traditional techniques and fine articles produced by historical establishments of Edo/Tokyo, and share their value and charm with the world. Along with the project, we held an online exhibition of modern art & traditional industries in March 2021.
Works created for the exhibition were collected by Britain’s Victoria and Albert Museum. We are pleased to announce that the art event “Masterclass: Tokyo Crafts” will be held jointly-hosted by the Victoria and Albert Museum and the Tokyo Metropolitan Government.
TMG will promote the “Treasures of Tokyo” that are adding new value to tradition as part of the Edo Tokyo Kirari Project under the concept of “Old meets New” (meaning the traditional and the cutting edge are intertwined) in the UK and further throughout the world.
Outline of the event
(C)Victoria and Albert Museum, London
Title
Masterclass: Tokyo Crafts
Host
Victoria and Albert Museum
Co-host
Tokyo Metropolitan Government
Date
Saturday, October 29, 2022
Hours
10:30 – 17:00 (British time)
Venue
Victoria and Albert Museum
Address
V&A South Kensington, Cromwell Road, London, SW72RL
Content
Greetings from the Victoria and Albert Museum and the Tokyo Metropolitan Government
Introduction and promotion of the Edo Tokyo Kirari Project
Exhibition of articles and collaborative works by model businesses participating in the Edo Tokyo Kirari Project
Workshops by a member of the promotion committee and model businesses of the Edo Tokyo Kirari Project
* As for details, please see the reference materials attached(PDF:406KB) here.
Other
Along with the implementation of this event, the Tokyo Metropolitan Government will collaborate with local media to introduce the Edo Tokyo Kirari Project and the articles of the Project’s model businesses, and promote information distribution through social media in order to further drive branding, recognition and sales of the articles related to the Project.
*Please click here for the original Japanese press release.
For Inquiries
Planning and Coordination Section, General Affairs Division, Bureau of Industrial and Labor Affairs
Phone: 03-5320-4685
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