Visitors
Edo Tokyo Kirari Project Start of Sales on Chinese E-commerce Website
The Tokyo Metropolitan Government is conducting the Edo Tokyo Kirari Project in order to hone the traditional skills and long-established products of Edo Tokyo from new perspectives, and to convey their value and appeal to people both in Japan and abroad as representative brands of Tokyo.
In order to widely communicate the skills and attractiveness of the model businesses in this project and reach out to a wider audience, we launched a cross-border e-commerce website for China in August 2011 and one for Europe in March 2021. The website for China has recently been renewed to enhance its sales functions, and a special page (WeChat mini program) has been opened on WeChat, China's largest social media service, to start sales of traditional crafts and long-established specialty products.
Website depiction
1. Special Page Overview
Name: “Dongjing Guibaoguan KIRARI” (Tokyo Treasure Hall KIRARI)
*The smartphone app WeChat must be downloaded.
*You can access KIRARI by searching for “东京瑰宝馆 KIRARI” on WeChat or by scanning the QR code below.
2. Businesses, and Merchandise for Sale (about 57 items by 8 businesses)
- Ubukeya (kitchen knives, sewing scissors, etc.)
- Kimoto Glass Tokyo (glass cups, sake cups, etc.)
- Kyogen (artworks utilizing family crest designs, etc.)
- Takahashi Kobo (Edo woodblock prints)
- Chikusen (traditional Japanese wrapping cloths)
- Nakamura (artwork)
- Matsuzaki Doll (“hina” and “gogatsu” dolls for Girls’ Day and Boys’ Day, respectively, etc.)
- Ryukobo (braided cord bracelets, pouches, etc.)
Examples of product for sale
Ubukeya
Kimoto Glass Tokyo
Kyogen
Takahashi Kobo
Chikusen
Nakamura
Matsuzaki Doll
Ryukobo
* This press release is also available in other languages. (日本語/中文)
For Inquiries
Planning and Coordination Section, General Affairs Division, Bureau of Industrial and Labor Affairs
Email: S0290106(at)section.metro.tokyo.jp
* We can only respond to messages in Japanese or English
* The above e-mail address has been arranged as an anti-spam measure. Please replace (at) with @.
Recommended for You
“TOKYO Night & Light” Event Attracts Approx. 330,000 Visitors in Total; PAC-MAN Appears in the Projection Mapping on the TMG Building!
September 13, 2024
At “RAINBOW BRIDGE RIDE 2024,” a MULTISPORTS Event will be Held to Enjoy Bicycles and a Variety of Other Sports!
November 1, 2024
Tokyo Metropolitan Government Awarded “UCI BIKE CITY LABEL”—“THE ROAD RACE TOKYO TAMA 2025 ” Joins the UCI Road International Calendar
October 8, 2024
Enchanting Tokyo
February 10, 2023
Lineup Finalized for the International Conference on Open Access to Culture 2024
October 7, 2024
Observatories
September 26, 2024
Buildings | Tokyo Metropolitan Government Bureau of Finance
September 26, 2024
Tourist Information Centers
August 1, 2024
<Entry NOW OPEN!>The RUN as ONE - GLOBAL Virtual Run Series 2024/2025 7th Challenge
November 22, 2024
<Entry NOW OPEN!>The RUN as ONE - GLOBAL Virtual Run Series 2024/2025 6th Challenge
November 1, 2024