Edo Tokyo Kirari Project Start of Sales on Chinese E-commerce Website
The Tokyo Metropolitan Government is conducting the Edo Tokyo Kirari Project in order to hone the traditional skills and long-established products of Edo Tokyo from new perspectives, and to convey their value and appeal to people both in Japan and abroad as representative brands of Tokyo.
In order to widely communicate the skills and attractiveness of the model businesses in this project and reach out to a wider audience, we launched a cross-border e-commerce website for China in August 2011 and one for Europe in March 2021. The website for China has recently been renewed to enhance its sales functions, and a special page (WeChat mini program) has been opened on WeChat, China's largest social media service, to start sales of traditional crafts and long-established specialty products.
Website depiction
1. Special Page Overview
Name: “Dongjing Guibaoguan KIRARI” (Tokyo Treasure Hall KIRARI)
*The smartphone app WeChat must be downloaded.
*You can access KIRARI by searching for “东京瑰宝馆 KIRARI” on WeChat or by scanning the QR code below.
2. Businesses, and Merchandise for Sale (about 57 items by 8 businesses)
- Ubukeya (kitchen knives, sewing scissors, etc.)
- Kimoto Glass Tokyo (glass cups, sake cups, etc.)
- Kyogen (artworks utilizing family crest designs, etc.)
- Takahashi Kobo (Edo woodblock prints)
- Chikusen (traditional Japanese wrapping cloths)
- Nakamura (artwork)
- Matsuzaki Doll (“hina” and “gogatsu” dolls for Girls’ Day and Boys’ Day, respectively, etc.)
- Ryukobo (braided cord bracelets, pouches, etc.)
Examples of product for sale
Ubukeya
Kimoto Glass Tokyo
Kyogen
Takahashi Kobo
Chikusen
Nakamura
Matsuzaki Doll
Ryukobo
* This press release is also available in other languages. (日本語/中文)
For Inquiries
Planning and Coordination Section, General Affairs Division, Bureau of Industrial and Labor Affairs
Email: S0290106(at)section.metro.tokyo.jp
* We can only respond to messages in Japanese or English
* The above e-mail address has been arranged as an anti-spam measure. Please replace (at) with @.
Recommended for You
Experts Discuss Employment in Tokyo at Second Meeting
July 18, 2025
Tokyo, NTT East Agree on Installing Wi-Fi Spots in Public Phone Booths
August 27, 2025
Courtesy Call from Children Participating in the Symposium ‘TEENS SQUARE TOKYO PROJECT 2025’
August 21, 2025
Tokyo Deaflympics: 100 Days to Go
August 7, 2025
"Ai no Kai" Donates Picture Books to Tokyo Libraries
July 11, 2025
“Women in Action: Choosing Your Career” Event at TIB
August 25, 2025
Inspecting Garden Lamps Equipped with ‘Air Solar’ Cells
August 20, 2025
Tokyo Skytree Lighting Ceremony: One Month to Go Till World Athletics 2025
August 13, 2025
Governor Koike Champions Vision for the Tokyo 2025 Deaflympics
July 29, 2025
Recruiting Participants for "RAINBOW BRIDGE RIDE 2025”!ーRide across Rainbow Bridge and Tokyo Gate Bridge on a bicycle!ー
July 11, 2025