Edo Tokyo Kirari Project AMAZING EDO TOKYO : Treasures of Tokyo for Tomorrow Traditional craft goods on display and for sale at SEIKO HOUSE

 

The Tokyo Metropolitan Government （TMG）, in collaboration with Seiko Group Corporation and Wako Co., Ltd., is pleased to present AMAZING EDO TOKYO : Treasures of Tokyo for Tomorrow. A new event in the Edo Tokyo Kirari Project, the event exhibits the traditional skills and products of Edo Tokyo from a new perspective, conveying their value and beauty as representative brands of Tokyo.
This event will be held at SEIKO HOUSE, an iconic Ginza landmark and a historic building recognized as one of the Heritage Constellations of Industrial Modernization by the Ministry of Economy, Trade, and Industry.
The exhibition will feature products made by model businesses in the Edo Tokyo Kirari Project, who are refining traditional techniques from a new perspective, and passing them on to future generations. These products will also be available for purchase.

Event Overview

Name:

AMAZING EDO TOKYO : Treasures of Tokyo for Tomorrow

Date / Time:

Thursday, June 6, 2024 to Sunday, June 16, 2024
11:00am to 7:00pm （5:00pm closing on the final day）

Venue:

SEIKO HOUSE Hall （SEIKO HOUSE 6F）
Ginza 4-5-11, Chuo Ward, Tokyo

Content:

Edo Tokyo Kirari Project model business products for display and sale

Model Businesses:

Ibasen, Edo Kumiko Tatematsu, Kimoto Glass Tokyo, Carré MOJI,Takahashi Kobo, Tsuchiya Kaban, Nakamura, Ryukobo

*As of May 16, 2024. Information is subject to change.

What is SEIKO HOUSE?

In 1894, K. Hattori shop Ltd. purchased and renovated the office building of Choya Newspaper, located at Ginza 4-chome and built the first clock tower. Following this, in 1932, a second clock tower was completed on a new building, symbolizing the recovery from the Great Kanto Earthquake. It has since become a familiar Ginza landmark, informing passersby of the exact time.
In 2022, marking 90 years since the completion of the second clock tower, Seiko once again re-envisioned the role of Wako main building at its Ginza 4-chome location, renaming it “SEIKO HOUSE”. This was done to convey Seiko’s master craftsmanship and monozukuri manufacturing spirt to future generations.
The company’s “Time and Japanese Culture Project” is an initiative to rediscover the appeal of traditional Japanese culture by introducing people who are active in traditional manufacturing, food, art, and entertainment. SEIKO HOUSE serves as a stage where visitors can experience the wonder of Japan’s traditions.

What is the “Edo Tokyo Kirari Project”?

Based on the discussions of the “Edo Tokyo Kirari Project Promotion Committee” established in 2016, this project shines light on techniques and products rooted in Edo-Tokyo tradition, one of the “treasures” of Tokyo. This undertaking selects ambitious and outstanding initiatives for model businesses and refines them from a new perspective, increasing their value while disseminating information about them worldwide for effective promotion. Thus far, 39 model businesses have been selected between FY2017 and FY2023.
Through the refinement and promotion of these model projects, TMG aims to establish the Tokyo brand and revitalize the city as a base of monozukuri （the manufacturing spirit）, as well as improve the appeal of traditional industries and pass skills down to future generations.

Edo Tokyo Kirari Project links

• Website( External link ):

Website

• Instagram( External link )

Instagram
Account name:
“edo_tokyo_kirari”

• Facebook( External link )

Facebook
Account name:
“Edo Tokyo Kirari”

※Please click here for the original Japanese release.